• Sat. Apr 17th, 2021

mccoy.ventures

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The flood of Trump books keeps coming, and readers can’t stop buying them.

Books about politicians and government are not considered surefire commercial hits. But since President Trump entered office, books about his campaign, his administration, his family, his business, his policies, even his golf game have poured out of publishing houses big and small.

And many of these titles have sold extraordinarily well.

“No matter what your political position, there’s really no doubt that the strong feelings around the Trump administration have pushed book sales in a way we’ve never seen before in the political arena,” said Kristen McLean, the executive director of business development at NPD Books, a market research firm. “The volume of best-selling titles is really remarkable.”

Early on in Mr. Trump’s presidency came the first big journalistic exposés, starting with Michael Wolff’s “Fire and Fury” and then Bob Woodward’s “Fear,” which sold more than two million copies.

Next came the insider accounts of the tumult within the White House from the many officials who resigned or were fired and sought to revive their reputations and fortunes with breathless, often news-making memoirs.

Those included works by Anthony Scaramucci, who served for 11 days as the White House director of communications; Cliff Sims, another former White House communications aide; Omarosa Manigault Newman, former assistant to the president; James Comey, former F.B.I. director; John Bolton, former national security adviser; and Anonymous, a senior figure in the Trump administration.

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Credit…Jonathan Ernst/Reuters

If there was any concern that readers would grow tired of tell-alls, it has been relieved by sales figures. Trump book sales are still soaring: This summer, Mr. Bolton’s book sold more than a million copies, while Ms. Trump’s book has gone into its 20th printing.

“Political books broadly have worked more or less in proportion to how polarizing the figure that they orbit is, and you don’t get more polarizing than Donald J. Trump,” said Eamon Dolan, an executive editor at Simon & Schuster who edited Ms. Trump’s book. “However you feel about the president in political terms or existential terms for what he might do for or to the country, he makes great copy.”