• Tue. Sep 27th, 2022

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Proper rights Dept. Said to Conduct New Interviews in Inquiry Into Google’s Ad Tech

The Justice Department has in recent weeks conducted new job interviews for its investigation into Google’s ad technology, a sign the program may be moving closer to filing its second antitrust a circumstance against the company, said three people with knowledge of the problem.

The Justice Department for more than a decade has investigated whether Google abuses its dominance over the interlocking technologies that deliver ads online. Its lawyers are now talking about again with publishers and Google’s competitors to gather new clothing, confirm evidence and test its legal theory ahead of one specific possible lawsuit, said the people, who were not authorized go over confidential matters.

A spokeswoman for the Justice Office decided not to immediately respond to a request for comment. Bloomberg earlier reported the Justice Department meetings.

“The enormous competitive in online advertising has produced online ads more relevant, reduced vedr?rende tech fees and expanded options for publishers and advertisers, ” said Peter Schottenfels, a Google spokesman.

On Aug. 31, U. S. Land Court of the Southern District of latest York will hear Google’s motion to dismiss an antitrust lawsuit led manufactured by the State of Texas along the company’s ad technician practices. By waiting for a ruling on that matter, Consideration Department officials could see what a judge thinks inside the antitrust claims before proceeding with a lawsuit of their own, most of these people said.

Texas argues in its case exactly who Google obtained and abused a monopoly over the digital services industry to manipulate auctions and earn a living far greater than companies of rival ad exchanges. Those are the same issues which unfortunately the Justice Department has been investigating, said people familiar featuring the investigation.

In 2020, the Justice Department filed case arguing that Google had broken or cracked antimonopoly laws by abusing its power over online search. Down the track that year, the attorneys general of Texas and nine alternative states filed their own lawsuit primarily based on Google’s control of the display ad tech ecosystem, which probably is used by publishers like news outlets to sell offer space on their websites.

This summer, Google presented to resolve the Justice Department inquiry by moving its post tech businesses into another unit under its parent company, Alphabet, as per to a person with idea of the offer, which was earlier reported through Wall Street Journal. However it the government was very skeptical of the offer, the young man said.

Mr.. Schottenfels said that Google was “engaging constructively with regulators on the way to address their concerns” and “we have no plans to offload or exit this business. ”